English gin liqueur · London · 25%

Pimm's

Pimm's No. 1 is an English gin-based drink with orange liqueur, herbs and spices. Almost no one drinks it neat: you make a Pimm's Cup with it, using lemonade, cucumber, strawberry and mint. Here you can read what Pimm's is and how to make England's best-known summer drink.

Gin-based25% alcoholFor the Pimm's CupEnglish summer classic
At Gall & Gall from € 17,39View prices ↓
NIX18 - No 18, no alcohol
Bottle of Pimm's No. 1 70 cl
25%Pimm's No. 1
What is Pimm's?

A gin liqueur for mixing

Pimm's was invented in 1823 by James Pimm, who owned an oyster bar in London. He served it there as a drink with meals. The recipe for Pimm's No. 1 is still a secret. All that is known is that it is gin with orange liqueur and a blend of herbs and spices.

At 25% alcohol, Pimm's is lighter than gin. It is intended to be diluted. In England, Pimm's Cup is associated with summer, picnics and garden parties, and especially with the Wimbledon tennis tournament, where huge quantities are served every year. The number 1 refers to the base: Pimm's used to also have versions made with other spirits, such as whisky and brandy.

In brief

TypeGin-based liqueur
Alcohol25%
OriginLondon, England
Since1823
TasteHerbal and bittersweet, with orange
GlassHighball glass or a large pitcher
Pimm's at Gall & Gall

Pimm's No. 1

Gall & Gall sells one bottle: the classic Pimm's No. 1, 70 cl. It makes approximately fourteen Pimm's Cups.

Bottle of Pimm's No. 1 70 cl

Pimm's No. 1

25% · gin liqueur · 70 cl

Gin with orange liqueur and a secret blend of herbs and spices. Subtly herbal, with citrus. Reddish-brown in color.

Best for: Pimm's Cup, in a pitcher for a group
View at Gall & Gall → How to make a Pimm's Cup →
Want to know more about gin?

Pimm's No. 1 is gin-based. Read about how gin is made and the different types on our gin page.

To gin →
What does Pimm's taste like?

Herbal, fruity and slightly bitter

Nose

Orange & herbs

Orange peel and soft spices, a little like sweet vermouth.

Palate

Bittersweet

Slightly sweet with a spicy, slightly bitter undertone. On its own, it is fairly syrupy; with lemonade, it becomes fresh and light.

Finish

Short and fresh

A short finish with citrus and a hint of spice.

Sweet 3/5
Spicy 3/5
Fruity 3/5
Strength 1/5

Flavor profile of a Pimm's Cup mixed with lemonade. On its own, Pimm's No. 1 is sweeter and more intense.

How to drink it

The Pimm's Cup: how to make it

The Pimm's Cup is simple: one part Pimm's, three parts lemonade, and plenty of fruit and ice. In England, lemonade means a clear, carbonated lemon soda, such as 7Up or Sprite.

A glass of Pimm's Cup

Fill a highball glass with ice. Add a few slices of cucumber, strawberry and orange, and a sprig of mint. Pour 5 cl of Pimm's over it and top up with 15 cl of lemon lemonade. Stir briefly.

Glass: highball glass →

A pitcher for a group

Add a generous handful of ice and fruit to a large pitcher, pour in 25 cl of Pimm's and top up with 75 cl of lemonade. This makes a pitcherful for five or six glasses all at once.

Cocktails for a group →

With ginger ale

Prefer it less sweet? Use ginger ale instead of lemonade, or half and half. This gives you a spicier, fresher Pimm's.

About ginger ale →
From the webshop

The right glass for Pimm's

A tall highball glass with room for ice and fruit, and a pitcher if you're making drinks for a group. These are the glasses we recommend ourselves.

100% delivered breakage-free
Pasabahce Timeless Water Pitcher
For a whole pitcher of Pimm's

Pasabahce Timeless Water Pitcher

1.4 litres · for a whole pitcher
€ 12,95View
Onis Icon Highball Glass
For lots of ice and fruit

Onis Icon Highball Glass

Set of 6 · 47 cl · embossed
€ 36,95View
Duralex Picardie Highball Glass
For the garden

Duralex Picardie Highball Glass

Set of 6 · 36 cl · tempered glass
€ 19,95View
Arcoroc Islande Highball Glass
For every day

Arcoroc Islande Highball Glass

Set of 6 · 33 cl · straight and sturdy
€ 14,95View
Frequently asked questions

Everything you still wanted to know about Pimm's

Is your question not listed? Read more about gin or view our cocktail recipes.

To gin →
What is Pimm's (pimms)?
Pimm's No. 1 is an English liqueur based on gin, with orange liqueur and a secret blend of herbs and spices. It is almost always drunk diluted, as a Pimm's Cup with lemonade, fruit and mint.
How much alcohol is in Pimm's?
Pimm's No. 1 contains 25% alcohol. In a Pimm's Cup, with three parts lemonade, that comes to approximately 6%.
How do you make a Pimm's cocktail?
Fill a highball glass with ice, cucumber, strawberry, orange and mint. Pour in 5 cl of Pimm's and top up with 15 cl of clear lemonade. This is the Pimm's Cup.
Which lemonade do you use for Pimm's?
Clear, carbonated lemonade, such as 7Up or Sprite. Ginger ale works too, or half lemonade and half ginger ale for a less sweet version.
Can you drink Pimm's neat?
You can, but it isn't customary. Pimm's is made to be diluted. On its own, it is quite sweet and spicy.
Which glass do you use for Pimm's?
A tall highball glass with room for ice and fruit. For a group, make the Pimm's Cup in a large pitcher.
At our partner Gall & Gall

Buy Pimm's

Want the bottle at home right away? Order Pimm's online from Gall & Gall.

Pimms No. 1
At Gall & Gall

Pimms No. 1

70 cl · sold by Gall & Gall
€ 17,39At Gall

Prices as of October 9, 2026, as provided by Gall & Gall. You can find the current price and stock at Gall & Gall. Glazen.nl receives a small commission if you buy something through these links; you pay nothing extra. No 18, no alcohol.