Martini
The Italian vermouth that gave its name to a cocktail. Everything about Rosso, Bianco, Fiero and Extra Dry, the flavor, Martini tonic and the right glass.
Vermouth from Turin: wine, wormwood and a secret blend of herbs
Martini is a vermouth: a fortified wine flavored with wormwood and dozens of herbs, flowers and spices. The brand was founded in Turin in 1863 by Alessandro Martini, Luigi Rossi and Teofilo Sola, and is still made in Pessione, just outside the city. The red-and-black logo with the ball is among the best-known in the world.
The best-known bottles are Rosso (sweet and red, from 1863), Extra Dry (dry and white, from 1900) and Bianco (sweet and white with vanilla, from 1910). Later came Fiero with blood orange, the Riserva Speciale range for the Negroni, and alcohol-free versions. Martini has been part of Bacardi since 1993. Note: Martini vermouth is different from the Martini cocktail made with gin and dry vermouth, though vermouth is indeed in it.
In brief
What types of Martini are there?
Red, white, dry or bitter: every Martini has its own role in the bar. These are the key bottles.
Martini Rosso
The original from 1863: sweet, herbal and warm, with caramel and a bitter undertone. The vermouth for a Manhattan and an Americano.
Martini Bianco
White, sweet vermouth with vanilla and floral notes. The most popular in the Netherlands, especially with tonic.
Martini Fiero
Orange vermouth with blood orange, made to be enjoyed 50/50 with tonic. Fresh, fruity and slightly bitter.
Riserva Speciale Rubino
Red vermouth made with Langhe wine and Italian herbs. Deep and complex, made for the Negroni.
Martini Riserva Speciale Bitter
The house bitter, an alternative to Campari. Herbal, red and distinctly bitter.
Martini Vibrante
Alcohol-free aperitif with the taste of red vermouth and bergamot. With tonic, it makes a full-fledged mocktail.
Bianco for Martini tonic, Rosso for cocktails and Extra Dry for the Dry Martini.
Herbal, slightly bitter and with the sweetness of wine
Herbs, caramel & orange
Rosso smells of caramel, clove and orange peel; Bianco of vanilla and white flowers; Extra Dry of citrus and green herbs.
Sweet or dry, always herbal
Rosso and Bianco are sweet and full-bodied, while Extra Dry is sharp and dry. In all of them, the wormwood and herbs come through after the wine.
Slightly bitter
Vermouth always finishes with a subtle bitterness from the wormwood, making you crave the next sip. A true aperitif.
The flavor profile of Martini Rosso. Bianco is sweeter and softer, Extra Dry is dry and fresh, and Fiero is fruity.
Three ways to drink Martini
Vermouth is an aperitif: drink it before a meal, chilled and over plenty of ice. Store an opened bottle in the refrigerator.
Martini tonic
Fill a large copa glass with ice, pour in 75 ml of Bianco or Fiero and 75 ml of tonic, then garnish with a slice of lemon or orange. Martini’s house recipe: 50/50.
Glass: copa glass →On the rocks
Rosso or Bianco over plenty of ice in a tumbler, with a slice of orange (Rosso) or lemon (Bianco). That’s how they drink it in Turin, with a bowl of olives.
Glass: tumbler →In a cocktail
Rosso in a Manhattan or Negroni, Extra Dry in a Dry Martini. Vermouth is the ingredient that rounds out spirits and makes them easy to drink.
Go to cocktails ↓The best cocktails with Martini
Negroni
Gin, red vermouth, and bitters in equal parts over ice. With Rubino and Martini Bitter, it's thoroughly Italian.
Americano
Red vermouth, bitters, and soda over ice. The lighter predecessor to the Negroni, ideal as an aperitif.
Manhattan
Whiskey, Martini Rosso, and bitters, stirred and strained into a coupe with a cocktail cherry.
Dry Martini
Gin and a splash of Extra Dry, stirred with ice and served ice-cold in a martini glass. The cocktail that made vermouth famous.The right glass for Martini
A large copa glass for Martini tonic, a tumbler for on the rocks and Negroni, and a martini glass or Nick & Nora for Dry Martini and Manhattan. These are the glasses we recommend ourselves.
Everything you still wanted to know about Martini
Can't find your question? Browse our cocktail recipes or get in touch.
Go to the cocktail recipes →What percentage of alcohol is in Martini?
What’s the difference between Martini Rosso and Bianco?
Is Martini the same as the Martini cocktail?
What’s the best way to drink Martini?
Should Martini be refrigerated?
What is Martini Fiero?
Buy Martini
Want the bottle delivered straight to your door? Order Martini online at Gall & Gall. Gall & Gall has 9 varieties, 2 of which are on sale.
Prices as of November 5, 2026, as provided by Gall & Gall. You can see the current price and stock at Gall & Gall. Glazen.nl receives a small commission if you buy something through these links; you pay nothing extra. No 18, no alcohol.
