Gordon's
The gin with the wild boar on the label, the standard for a London Dry for over 250 years. Everything about its taste, varieties, the perfect gin and tonic, and the glass to serve it in.

The London Dry that set the standard
Gordon's is a London Dry Gin created in 1769 by Alexander Gordon in Southwark, London. Its recipe, with plenty of juniper, coriander, angelica root, and citrus peel, has barely changed in over 250 years and is still kept secret. The wild boar on the label comes from the Gordons' family crest. The gin is now owned by Diageo and distilled in Scotland.
Gordon's is one of the best-selling gins in the world and the gin most people used to make their first gin and tonic. In the Netherlands, it is bottled at 37.5%; export and British versions are 40 to 47.3%. Alongside the classic London Dry, there are Gordon's Premium Pink, Sicilian Lemon, Tropical Passionfruit, and an alcohol-free 0.0%.
At a glance
What types of Gordon's are there?

Gordon's London Dry
The original: dry, with plenty of juniper and a fresh citrus note. The classic gin for a gin and tonic.

Gordon's Premium Pink
The pink gin with strawberry, raspberry, and redcurrant. Sweeter and smoother than the London Dry; serve with tonic or Sprite.

Gordon's Sicilian Lemon
London Dry with Sicilian lemon. Fresh and bright, for a gin and tonic with a slice of lemon.

Gordon's Tropical Passionfruit
Passion fruit gin: sweet, tropical, and fruity. Delicious with tonic or lemonade and plenty of ice.

Gordon's 0.0%
The taste of Gordon's without the alcohol: juniper, coriander, and citrus. For an alcohol-free gin and tonic that actually tastes like something.

Gordon's London Dry 1 liter
The one-liter bottle for your home bar or a party. Better value per glass if you're serving lots of gin and tonics.
For a classic gin and tonic, choose the London Dry; for something sweet and pink, choose the Pink.
Dry, fresh, and full of juniper
Juniper & citrus
Piney juniper, lemon peel, and a hint of coriander. Classic and distinctive.
Dry and clean
Dry and lightly spicy, with juniper up front and a fresh citrus note. No sweetness.
Short and fresh
A short, dry finish with a slight pepperiness. Calls for tonic and ice.
Gordon's London Dry flavor profile. The Pink scores 3/5 for sweetness and 4/5 for fruitiness; the Sicilian Lemon is fresher and more lemony.
Three ways to drink Gordon's
Gordon's is made for mixing. The gin and tonic is the classic; a good tonic and plenty of ice go a long way.
Gin and tonic
50 ml Gordon's with 150 ml tonic in a copa or highball glass filled with ice, garnished with a lime or lemon wedge. Stir once and you're done. The perfect ratio is 1 to 3.
To the recipe →Pink gin and tonic
50 ml Gordon's Pink with 150 ml tonic or Sprite in a copa filled with ice, garnished with fresh strawberries. Sweet, pink, and the most popular gin and tonic on the patio.
Glass: copa →Tom Collins
50 ml Gordon's, 25 ml lemon juice and 15 ml sugar syrup in a highball glass with ice, topped up with soda. Refreshing, light and easier than it sounds.
To the recipe →The best cocktails with Gordon's

Gin and tonic
Gin, tonic, ice and a citrus wedge. With Gordon's, the classic dry version.
Negroni
Gin, Campari and sweet vermouth in equal parts. A robust London Dry holds its own.
Tom Collins
Gin, lemon, sugar and soda. The refreshing summer classic.
Bramble
Gin, lemon and blackberry liqueur over crushed ice. Also delicious with the Pink.Everything else you wanted to know about Gordon's
Can't find your question here? Browse our cocktail recipes or get in touch.
To the cocktail recipes →What is the alcohol content of Gordon's?
What is London Dry Gin?
What's in Gordon's Pink?
How do you make the perfect gin and tonic with Gordon's?
Gordon's or Bombay Sapphire?
Is Gordon's 0.0% really alcohol-free?
Buy Gordon's
Want the bottle delivered right away? Order Gordon's online from Gall & Gall. Gall & Gall has 14, 4 of which are on sale.
Prices as of November 5, 2026, as provided by Gall & Gall. You can see the current price and stock at Gall & Gall. Glazen.nl receives a small commission if you buy something through these links; you pay nothing extra. No 18, no alcohol.




















