Tennessee whiskey · United States · since 1866

Jack Daniel's

The world's best-known American whiskey, from a village where you cannot buy it. Everything about the types, the flavor, Jack & cola, and the right glass.

Tennessee whiskey40% alcoholLynchburg, TennesseeVanilla, caramel & charred wood
NIX18 - No 18, no alcohol
Bottle of Jack Daniel's Old No. 7 70 cl
40%alcohol · Old No. 7 · 70 cl
What is Jack Daniel's?

Whiskey from Lynchburg, filtered through maple charcoal

Jack Daniel's is a Tennessee whiskey from Lynchburg, a village of a few hundred residents in the southern United States. Jasper 'Jack' Daniel registered his distillery in 1866; according to the brand, it is America's oldest registered distillery. It is still there, in the same place by the spring in Cave Spring Hollow.

What distinguishes Jack Daniel's from bourbon is the Lincoln County Process: the fresh whiskey drips through three metres of sugar maple charcoal before going into new, charred oak barrels. This makes it smoother and rounder. The village of Lynchburg is in a dry county: you may taste the whiskey there, but you cannot buy it.

In brief

TypeTennessee whiskey
Alcohol40% (Honey, Apple, and Fire 35%)
OriginLynchburg, Tennessee · since 1866
BaseCorn, rye, and malted barley
Special featureFiltered through sugar maple charcoal
GlassTumbler on the rocks; highball glass for Jack & cola
Types

What types of Jack Daniel's are there?

Bottle of Jack Daniel's Old No. 7 70 cl

Old No. 7

40% · 70 cl

The classic with the black label. Smooth, sweet, and smoky, with vanilla, caramel, and a hint of banana.

Best for: Jack & cola, Whiskey Sour, on the rocks
Bottle of Gentleman Jack 70 cl

Gentleman Jack

40% · double filtered

Filtered through charcoal twice: before and after maturation. Extra smooth and refined, for drinking neat.

Best for: neat, Old Fashioned
Bottle of Jack Daniel's Tennessee Honey 70 cl

Tennessee Honey

35% · honey liqueur

Jack Daniel's mixed with honey liqueur. Sweet, smooth, and easy to drink, ice-cold as a shot or with ginger ale.

Best for: shots, with ginger ale
Bottle of Jack Daniel's Tennessee Apple 70 cl

Tennessee Apple

35% · apple liqueur

With the flavor of crisp green apple. Surprisingly good with tonic or iced tea.

Best for: with tonic, iced tea
Bottle of Jack Daniel's Tennessee Fire 70 cl

Tennessee Fire

35% · cinnamon

Jack with cinnamon liqueur: warm, sweet, and spicy. The American counterpart to Fireball.

Best for: shots, with cola
Bottle of Jack Daniel's Bonded 70 cl

Jack Daniel's Bonded

50% · bottled-in-bond

Bottled at 50% under American bonded regulations: one distillery, one season, at least four years old. Full-bodied and powerful.

Best for: neat, Old Fashioned, Manhattan
Not sure?

Old No. 7 for mixing and cocktails, Gentleman Jack if you want to drink it neat.

To the cocktails →
What does Jack Daniel's taste like?

Sweet, smooth and slightly smoky

Nose

Vanilla, caramel & banana

Sweet vanilla and caramel from the new oak, with a typical hint of banana and some charred wood.

Palate

Rounded and sweet

Smooth and approachable, sweeter than a Scotch whisky, with caramel, roasted nuts and a light spiciness from the rye.

Finish

Warm and lightly smoky

A medium-length finish with charcoal and gentle smoke, without the sharpness of many young whiskeys.

Sweet 4/5
Smoky 2/5
Fruity 2/5
Woody 3/5

Flavor profile of Jack Daniel's Old No. 7. Gentleman Jack is smoother, Bonded fuller and spicier.

How to drink it

Three ways to drink Jack Daniel's

Jack is the world's most mixed whiskey, but it also works perfectly neat or on the rocks. The glass makes the difference.

Jack & cola

50 ml Old No. 7 with 150 ml cola in a highball glass full of ice, with a lime wedge. The world's best-known whiskey mix; with Tennessee Fire it becomes spicy.

Glass: highball glass →

On the rocks

Pour 40 ml over one large ice cube in a heavy tumbler. The ice rounds off the sweetness and keeps the whiskey cold for a long time without diluting it.

Glass: tumbler →

Neat

Gentleman Jack or Bonded at room temperature in a tulip-shaped tasting glass. Smell first, take small sips and optionally add a drop of water.

Glass: tasting glass →
From the webshop

The right glass for Jack Daniel's

A heavy tumbler for drinking on the rocks and Old Fashioneds, a long drink glass for Jack & cola and a tasting glass for Gentleman Jack. These are the glasses we recommend ourselves.

100% delivered break-free
Onis Icon Tumbler
For drinking on the rocks

Onis Icon Tumbler

Set of 6 · 35 cl · heavy base, classic whisky glass
€ 33,95View
Onis Icon Long Drink Glass
For Jack & cola

Onis Icon Long Drink Glass

Set of 6 · 47 cl · heavy hobstar glass with a vintage look
€ 36,95View
RCR Melodia Whisky Glass
For an Old Fashioned

RCR Melodia Whisky Glass

Set of 6 · 34 cl · cut crystal glass for drinking on the rocks
€ 32,95View
Lehmann Islay Tasting Glass
For drinking neat

Lehmann Islay Tasting Glass

Set of 6 · 12 cl · tulip shape that concentrates the aromas
€ 32,95View
Frequently asked questions

Everything you still wanted to know about Jack Daniel's

Is your question not listed? View our cocktail recipes or contact us.

To the cocktail recipes →
What percentage of alcohol is in Jack Daniel's?
Jack Daniel's Old No. 7 and Gentleman Jack contain 40% alcohol. The liqueur varieties Tennessee Honey, Apple, Fire and Blackberry are 35%. At 50%, Jack Daniel's Bonded is the strongest of the range.
Is Jack Daniel's a bourbon?
No, officially it is a Tennessee whiskey. It is made like bourbon (mainly corn, aged in new charred oak barrels), but is filtered through sugar maple charcoal before aging. That Lincoln County Process makes it smoother and is required for Tennessee whiskey.
What does Old No. 7 mean?
No one knows for sure. Jack Daniel took the secret to his grave; the best-known explanations are his seventh recipe, his seven girlfriends or a government registration number. The brand deliberately keeps the mystery alive.
What is the difference between Jack Daniel's and Gentleman Jack?
Gentleman Jack is charcoal-filtered twice: once before and once after aging. This makes it even smoother and more refined than Old No. 7, with less smoke and more vanilla. Ideal for drinking neat.
What is the best way to drink Jack Daniel's?
Old No. 7 is made for mixing: with cola, ginger ale or in a Whiskey Sour. It is also delicious on the rocks, with one large ice cube. Drink Gentleman Jack and Bonded neat from a tasting glass or in an Old Fashioned.
How long does an opened bottle of Jack Daniel's keep?
Whiskey does not spoil. An opened bottle stays good for years if you store it upright, tightly sealed and out of the sun. If there is less than a third left, drink it within a year to prevent loss of aroma.