Kentucky straight bourbon · United States · since 1795

Jim Beam

The world's best-selling bourbon, made by the same Kentucky family for seven generations. Everything about the varieties, flavor, cocktails and the right glass to serve it in.

Kentucky straight bourbon40% alcoholClermont, KentuckyVanilla, oak & caramel
NIX18 - No 18, no alcohol
Bottle of Jim Beam White Label bourbon 70 cl
40%White Label · 70 cl
What is Jim Beam?

Seven generations of Beams from Kentucky

Jim Beam dates back to 1795, when Jacob Beam sold his first barrels of whiskey in Kentucky. The family recipe has been passed down from generation to generation ever since; the brand bears the name of James B. Beam, who rebuilt the distillery in just 120 days after Prohibition ended in 1933. Today, the seventh Beam generation is involved in production in Clermont, Kentucky.

Bourbon must meet strict requirements: at least 51% corn in the grain mixture, aged in new, charred oak barrels, and with no additives. Those charred barrels give bourbon its characteristic vanilla, caramel and wood notes. Jim Beam White Label is aged for four years and has 40% alcohol; there are also longer-aged versions and flavored varieties with honey and apple.

In short

TypeKentucky straight bourbon whiskey
Alcohol40% (White) · 43% (Black, Double Oak) · 32.5% (Honey, Apple)
OriginClermont, Kentucky · since 1795
BaseAt least 51% corn, aged in new charred oak
TasteVanilla, caramel, oak and a slight sweetness
GlassTumbler on the rocks, highball glass for a highball
Types

What types of Jim Beam are there?

Bottle of Jim Beam White Label bourbon 70 cl

Jim Beam White Label

40% · 70 cl

The original: aged for four years, smooth and slightly sweet with vanilla and oak. The bourbon for cola, ginger ale and classic cocktails.

Best for: with cola, highball, Whiskey Sour
Bottle of Jim Beam Black Extra Aged bourbon 70 cl

Jim Beam Black

43% · extra aged

Aged longer in charred oak and bottled at 43%. Fuller and deeper, with caramel, cinnamon and a long, warm finish.

Best for: neat, on the rocks, Old Fashioned
Bottle of Jim Beam Double Oak bourbon 70 cl

Jim Beam Double Oak

43% · two barrels

Aged in not one but two new charred oak barrels. Intense wood, caramel and toffee, yet smooth.

Best for: neat, Old Fashioned, Manhattan
Bottle of Jim Beam Honey 70 cl

Jim Beam Honey

32.5% · honey

Bourbon with real honey liqueur: sweet, smooth and warm, with caramel and vanilla underneath. Delicious with ginger ale.

Best for: with ginger ale, shots, ice-cold
Bottle of Jim Beam Apple 70 cl

Jim Beam Apple

32.5% · apple

Bourbon with fresh apple liqueur. Surprisingly fresh and easy-drinking; best with tonic or apple juice and plenty of ice.

Best for: with tonic, summer highball
1-liter bottle of Jim Beam White Label bourbon

Jim Beam White 1 liter

40% · 100 cl

The one-liter bottle for the home bar or a party. More economical per glass if you pour a lot of bourbon and cola.

Best for: parties, home bar
Not sure?

White Label is the all-rounder; Black and Double Oak are for drinking neat.

To the cocktails →
What does Jim Beam taste like?

Vanilla, caramel and charred oak

Nose

Vanilla & oak

Sweet vanilla, caramel and toasted oak, with a hint of corn and cinnamon. Instantly recognizable as bourbon.

Palate

Smooth and slightly sweet

Smooth and rounded, with caramel, vanilla and woody notes. Less sharp than many other whiskeys, making it approachable.

Finish

Warm and short

A warm, slightly spicy finish with oak and pepper. Black and Double Oak linger noticeably longer.

Sweet 3/5
Spicy 3/5
Smoky 1/5
Strength 3/5

Flavor profile of Jim Beam White Label. Black and Double Oak score higher for spice and strength; Honey and Apple score 5/5 for sweetness.

How to drink it

Three ways to drink Jim Beam

Jim Beam is made for mixing. Cola or ginger ale will take you a long way; on the rocks brings out the vanilla and oak notes.

As a highball

50 ml Jim Beam with 150 ml ginger ale in an ice-filled highball glass, with a lemon slice. The ginger and bourbon's vanilla enhance each other. Works just as well with cola.

Highball recipe →

On the rocks

Pour 5 cl Jim Beam Black over one large ice cube in a tumbler. The ice melts slowly and brings out the caramel and woody notes without diluting the whiskey.

Glass: tumbler →

As a Whiskey Sour

Shake 50 ml Jim Beam, 25 ml lemon juice, 15 ml sugar syrup and a splash of egg white vigorously, then strain over ice. Sweet, sour and topped with foam: the best way to get to know bourbon.

Go to the recipe →
From the webshop

The right glass for Jim Beam

A heavy tumbler for drinks on the rocks and an Old Fashioned, a long drink glass for bourbon with cola or ginger ale, and a mixing glass for stirring. These are the glasses we recommend ourselves.

Delivered 100% breakage-free
Onis Icon Tumbler
For drinks on the rocks

Onis Icon Tumbler

Set of 6 · 35 cl · heavy base, classic whiskey glass
€ 33,95View
RCR Melodia Whiskey Glass
For an Old Fashioned

RCR Melodia Whiskey Glass

Set of 6 · 34 cl · cut crystal glass for drinks on the rocks
€ 32,95View
Schott Zwiesel Banquet Long Drink Glass
For mixing with cola or ginger ale

Schott Zwiesel Banquet Long Drink Glass

Set of 6 · 54 cl · weighted base, ideal for muddling
€ 40,50View
Speakeasy Yarai Mixing Glass
For stirring · mixing glass

Speakeasy Yarai Mixing Glass

55 cl · mixing glass for stirred cocktails
€ 28,95View
Frequently asked questions

Everything you still wanted to know about Jim Beam

Can't find your question? View our cocktail recipes or get in touch.

To the cocktail recipes →
What percentage of alcohol is in Jim Beam?
Jim Beam White Label has an alcohol content of 40%. Black and Double Oak are 43%, while the Honey and Apple flavor variants are 32.5%.
What exactly is bourbon?
American whiskey made from at least 51% corn and aged in new, charred oak barrels. No coloring or flavoring may be added. Those new charred barrels give bourbon its sweet vanilla and caramel notes.
What is the difference between Jim Beam and Jack Daniel's?
Jack Daniel's is Tennessee whiskey: it follows the same bourbon rules, but with an extra step in which the distillate is filtered through a layer of sugar maple charcoal. This makes it smoother and slightly sweeter. Jim Beam is classic Kentucky bourbon and somewhat drier and woodier.
What is the difference between White Label and Black?
White Label is aged for four years and has an alcohol content of 40%; Black is aged longer and bottled at 43%. As a result, Black is fuller, darker, and spicier, with more caramel and a longer finish. White is the mixer, while Black is better enjoyed neat.
What mixes best with Jim Beam?
Cola is the classic, but ginger ale is more interesting: the ginger enhances the vanilla and oak. Apple juice with the Apple variant, or lemon and sugar in a Whiskey Sour, also work well. Always use plenty of ice.
Is Jim Beam Honey still whiskey?
Not exactly: it is Kentucky straight bourbon blended with honey liqueur, bringing the alcohol content to 32.5%. That is why the label does not say 'whiskey' but 'bourbon with honey liqueur'. The same applies to the Apple variant.