Cream liqueur · South Africa · since 1989

Amarula

The cream liqueur made from marula fruit, with the elephant on the label. Everything about the ABV, aging in French oak and the glass it should be served in.

South African cream liqueur17% alcoholMarula fruitCaramel, vanilla & citrus
NIX18 - No 18, no alcohol
Bottle of Amarula cream liqueur 70 cl
17%Amarula · 70 cl
What is Amarula?

A fruit that grows only in the wild

Amarula is made from the marula, a fruit that grows on wild trees in southern Africa. These trees are not planted: the fruit is harvested from trees that grow naturally, over a short period at the end of summer. Because elephants love the ripe fruit that falls from the tree, the marula is also known as the elephant tree, and there is an elephant on the label.

The fruit is first made into wine, which is then distilled. That distillate is aged for two years in small French oak barrels, and only then is cream added. This is the difference from many other cream liqueurs, whose base is usually neutral alcohol or whisky. The result is 17% ABV and tastes of caramel, vanilla and soft citrus, with a fresh note that makes the cream less heavy than you might expect.

In brief

TypeCream liqueur made from marula fruit
Alcohol17%
OriginSouth Africa · since 1989
BaseDistilled marula wine, aged for two years in French oak, followed by cream
TasteCaramel, vanilla, chocolate and citrus
GlassTumbler with ice or a liqueur glass
Amarula & cream liqueurs

Amarula and similar cream liqueurs

Amarula itself comes in three bottles here. These other cream liqueurs serve the same purpose, but have a different base.

Bottle of Amarula cream liqueur 70 cl

Amarula

17% · 70 cl

The standard bottle: caramel, vanilla and a fresh citrus note over the cream. Best served ice-cold or over crushed ice.

Best for: on ice, in coffee
Bottle of Amarula Cream 1 litre

Amarula Cream 1 litre

17% · 100 cl

The same liqueur in a one-litre bottle. Handy if you use it more often in coffee or desserts.

Best for: home bar, desserts
Bottle of Amarula Gin 70 cl

Amarula Gin

43% · no cream

Not a cream liqueur but a gin with marula in it, at 43%. A completely different product from the same house, intended for tonic.

Best for: gin and tonic
Bottle of Baileys Original Irish Cream 70 cl

Baileys Original

17% · Ireland

The best-known cream liqueur, made with Irish whiskey. Fuller and sweeter than Amarula, with less fruit.

Best for: neat over ice
Bumbu Cream liqueur bottle, 70 cl

Bumbu Cream

15% · rum

Rum-based cream liqueur with banana and caramel. Sweeter and fuller than Amarula.

Best for: neat over ice, dessert
Can't decide?

Amarula if you want fruit and freshness in a cream liqueur; Baileys if you are looking for something fuller and sweeter.

To the serving tips →
What does Amarula taste like?

Caramel and vanilla, with citrus underneath

Nose

Caramel & vanilla

Sweet caramel and vanilla, with cream and a light, almost tropical fruit note from the marula fruit.

Palate

Creamy but fresh

Full and creamy, with caramel, chocolate, and coffee, but less cloying than most cream liqueurs because of the citrus underneath.

Finish

Smooth and short

A short, smooth finish with vanilla and a slight bitter edge from the oak. At 17%, there is no harshness.

Sweet 4/5
Spicy 1/5
Fruity 3/5
Strength 1/5

Amarula's flavor profile. Baileys and Bumbu Cream score higher on sweetness and lower on fruitiness; Amarula Gin falls completely outside this chart at 43%.

How to drink it

Three ways to drink Amarula

Cream and alcohol do not last forever: refrigerate the bottle after opening and drink it within a month or six months.

Over crushed ice

6 cl over a glass full of crushed ice in a heavy tumbler. The ice dilutes it slightly and makes the liqueur fresher; this is how it is most often served in South Africa itself.

Glass: tumbler →

In coffee

A generous splash in black coffee instead of sugar and milk. The caramel and vanilla dissolve into the coffee, leaving you with a dessert in a cup.

Coffee cocktails →

Over ice cream or dessert

Pour a splash over vanilla ice cream, brownies, or date pudding, hot or cold. The liqueur works just as well in the kitchen as in the glass and is sweet enough to replace a sauce.

More about storage →
From the webshop

The right glass for Amarula

A heavy tumbler for serving over ice and a liqueur glass for the table. These are the glasses we recommend ourselves.

100% breakage-free delivery
Onis Icon Tumbler
For serving over crushed ice

Onis Icon Tumbler

Set of 6 · 35 cl · heavy base, classic whisky glass
€ 33,95View
Pasabahce Timeless Liqueur Glass
For the table

Pasabahce Timeless Liqueur Glass

Set of 6 · 11.6 cl · cut glass, also suitable for dessert wine
€ 19,95View
Bormioli Rocco America'20s Liqueur Glass
For a small glass

Bormioli Rocco America'20s Liqueur Glass

Set of 6 · 8 cl · small stemmed glass for drinking neat
€ 28,95View
Onis Bill Irish Coffee Glass
For coffee

Onis Bill Irish Coffee Glass

Set of 6 · 24 cl · heat-resistant stemmed glass
€ 21,95View
Frequently asked questions

Everything you still wanted to know about Amarula

Can't find your question? Check out our cocktail recipes or get in touch.

To the cocktail recipes →
What percentage of alcohol is in Amarula?
The cream liqueur is 17% ABV, just like Baileys Original. Amarula Gin is a completely different product and is 43% ABV.
What is Amarula made from?
From the marula, a fruit that grows on wild trees in southern Africa. The fruit is made into wine, which is distilled and aged for two years in French oak. Only then is cream added.
Why is there an elephant on the bottle?
Because elephants are attracted to the ripe marula fruits that fall from the tree. The marula is therefore also known as the elephant tree.
How long does Amarula keep after opening?
Refrigerate the bottle after opening and drink it within about six months. It contains real cream, which does not keep indefinitely.
What is the difference between Amarula and Baileys?
The base. Baileys is made with Irish whiskey, while Amarula is made with distilled marula wine that has aged in oak for two years. This makes Amarula fruitier and slightly fresher, while Baileys is richer and sweeter. Both are 17% ABV.
Can you drink Amarula warm?
Yes, a splash in hot coffee or hot chocolate works well. Just don't let it boil: the cream in the liqueur can curdle at high temperatures.