Genever & beerenburg · Groningen · since 1888

Hooghoudt

The Groningen family distillery behind the genever, beerenburg and vieux found on every table in the north. Everything about the types, the percentages, how to drink them and the glass to use.

Genever, beerenburg & liqueur20 to 40% alcoholGroningen, since 1888Grain, juniper & herbs
NIX18 - Under 18, no alcohol
Bottle of Hooghoudt young genever 1 liter
35%young genever · 100 cl
What is Hooghoudt?

A Groningen distillery since 1888

Hooghoudt was founded in Groningen in 1888 and is still a family business. The distillery started with genever, the Dutch grain spirit flavored with juniper berries, and expanded into beerenburg, vieux and liqueurs. In the north of the Netherlands, the brand is a household name: at drinks time, the bottle is as naturally present on the table as the coffee served afterward.

The range extends from the light 35% young genever to the six-year, sherry-cask-aged 40% Aged Genever. The beerenburg is made in two versions, with 74 and 77 herbs respectively, and the orange liqueur is also known as Wilhelmus. What they have in common is that they are at their best served ice-cold.

In brief

TypeGenever, korenwijn, beerenburg, vieux and liqueur
Alcohol20% (orange liqueur) to 40% (Aged Genever)
OriginGroningen, Netherlands · since 1888
BaseGrain distillate with juniper, herbs or fruit
TasteFrom smooth and grainy to spicy and bitter
GlassGenever glass or small drinks glass, served ice-cold
Types

What types of Hooghoudt are there?

Bottle of Hooghoudt young genever 1 liter

Young genever

35% · 100 cl

Double-distilled and smooth, with an extract of twelve herbs including wormwood, fruit peel and orange peel. The classic Dutch drink.

Best for: ice-cold neat, beer chaser
Bottle of Hooghoudt Premium Korenwijn 70 cl

Premium Korenwijn

38% · wheat, rye & corn

Grain wine made from wheat, rye and corn: full of grain character, intense yet very smooth, with juniper in the background.

Best for: neat, after dinner
Bottle of Hooghoudt Aged Genever 6 Years 70 cl

Aged Genever 6 Years

40% · six years in sherry casks

Malt wine aged for six years in first-fill Oloroso sherry casks, with raspberry, white grape and cacao distillates. Rich and elegant.

Best for: neat, gift, genever enthusiasts
Bottle of Hooghoudt Beerenburg 74 herbs 1 liter

Beerenburg 74 herbs

30% · 74 herbs

Slightly bitter, warm and robustly spicy, with bay leaf, liquorice, rosemary, nettle and gentian root.

Best for: ice-cold neat, drinks
Bottle of Hooghoudt Calamus Beerenburg 77 herbs 1 liter

Calamus Beerenburg

30% · 77 herbs

More refined than the 74-herb version, with cinnamon, nutmeg and ginger, and the gentle touch of calamus root.

Best for: ice-cold neat, after dinner
Bottle of Hooghoudt Vieux 1 liter

Vieux

35% · 100 cl

Made with two wine distillates from the Cognac region and an addition of pure eau-de-vie. Smooth and soft.

Best for: neat, with cola
Bottle of Hooghoudt orange liqueur 50 cl

Orange liqueur

20% · 50 cl

The refreshingly sweet orange liqueur also known as Wilhelmus. Enjoy it neat over ice or as a mixed drink with bubbles.

Best for: King's Day, mixed drinks, cocktails
Not sure?

Start with the young genever; the Aged Genever is the bottle for a special occasion.

To the serving tips →
What does Hooghoudt taste like?

From soft grain to robust herbs

Genever

Grain & juniper

The young genever is light and smooth, with grain, juniper and a hint of citrus peel. The korenwijn is fuller and maltier.

Beerenburg

Herbal and slightly bitter

Bay leaf, licorice, gentian and nettle make the beerenburg warm and pleasantly bitter, without making it harsh.

Vieux & liqueur

Round and sweet

The vieux is smooth and full-bodied thanks to the French wine distillates; the orange liqueur is refreshingly sweet and fruity.

Sweet 2/5
Herbal 4/5
Fruity 2/5
Strength 3/5

Average flavor profile of Hooghoudt's genever and beerenburg. The orange liqueur scores 4/5 for sweetness and fruitiness.

How to drink it

Three ways to drink Hooghoudt

Genever and beerenburg are served ice-cold and neat, from a small glass filled to the brim. Place the tulip glass on the table and take the first sip without picking it up.

Ice-cold from the freezer

Put the bottle in the freezer for a few hours and fill a genever glass to the brim. Bend forward and take the first sip from the glass without lifting it: that's part of the experience.

Glass: genever glass →

As a kopstoot

A small glass of ice-cold young genever next to a flute of pilsner. First a sip of genever, then a sip of beer: the Dutch combination that has stood the test of centuries.

To the recipe →

In an Amsterdam Sour

Shake 50 ml young genever, 25 ml lemon juice, 15 ml sugar syrup and a splash of egg white vigorously, then strain into a coupe. The Dutch version of the Whiskey Sour.

To the recipe →
From the webshop

The right glass for Hooghoudt

An Oudhollandse roemer or a stemmed shot glass for genever and beerenburg, and a long drink glass or coupe for cocktails. These are the glasses we recommend ourselves.

Delivered 100% breakage-free
Royal Leerdam Oudhollandse Roemer
For genever · the authentic glass

Royal Leerdam Oudhollandse Roemer

Set of 12 · 5 cl · the authentic genever glass
€ 44,95View
Royal Leerdam Gilde Shot Glass
For beerenburg · stemmed

Royal Leerdam Gilde Shot Glass

Set of 6 · 6 cl · classic stemmed shot glass
€ 17,95View
Schott Zwiesel Bar Special Coupe
For Amsterdam Sour

Schott Zwiesel Bar Special Coupe

Set of 4 · 28 cl · wide vintage coupe for shaken cocktails
€ 39,95View
Schott Zwiesel Banquet Long Drink Glass
For Tom Collins

Schott Zwiesel Banquet Long Drink Glass

Set of 6 · 54 cl · weighted base, ideal for muddling
€ 40,50View
Frequently asked questions

Everything you still wanted to know about Hooghoudt

Can't find your question? Browse our cocktail recipes or get in touch.

To the cocktail recipes →
What percentage of alcohol is in Hooghoudt?
It varies by bottle. The young genever and vieux are 35%, the Premium Korenwijn is 38%, the Aged Genever 6 Years is 40%, the beerenburg is 30% and the orange liqueur is 20%.
What is the difference between young and old genever?
It is not about age but about the amount of malt wine and the production method. Young genever contains less malt wine and is lighter and more neutral; old genever contains more malt wine and is fuller and maltier. Korenwijn goes a step further, with at least 51% malt wine.
What exactly is beerenburg?
A Dutch herbal bitter based on genever, originally from Amsterdam but which became especially popular in Friesland. It is made with dozens of herbs, including gentian root, bay leaf and juniper berry. Hooghoudt makes one version with 74 herbs and another with 77.
How do you drink genever?
Ice-cold from the freezer, in a small tulip-shaped glass filled to the brim. Tradition dictates that you bend forward and take the first sip without lifting the glass. With a beer on the side, it is called a kopstoot.
Is Hooghoudt the same as Wilhelmus?
Wilhelmus is the name by which Hooghoudt's orange liqueur is also known, especially around King's Day. It is the same refreshing, sweet orange liqueur at 20% from the Groningen distillery.
Where does Hooghoudt come from?
From Groningen. The family distillery was founded there in 1888 and is still family-owned. The brand is especially popular in the north of the Netherlands, but its genever and beerenburg are available nationwide.