Genever & beerenburg · Groningen · since 1888

Hooghoudt

The Groningen family distillery behind the genever, beerenburg and vieux found on every table in the north. Everything about the varieties, alcohol percentages, how to drink them and the right glass to serve them in.

Genever, beerenburg & liqueur20 to 40% alcoholGroningen, since 1888Grain, juniper berries & herbs
At Gall & Gall from € 13,494 offersView prices ↓
NIX18 - No 18, no alcohol
Bottle of Hooghoudt young genever 1 liter
35%young genever · 100 cl
What is Hooghoudt?

A Groningen distillery since 1888

Hooghoudt was founded in Groningen in 1888 and is still a family business. The distillery began with genever, the Dutch grain spirit flavored with juniper berries, and expanded into beerenburg, vieux and liqueurs. In the north of the Netherlands, the brand is a household name: at drinks gatherings, the bottle sits on the table as naturally as coffee does afterward.

The range runs from light young genever at 35% to Aged Genever at 40%, aged for six years in sherry casks. The beerenburg comes in two versions, made with 74 and 77 herbs respectively, and the orange liqueur is also known as Wilhelmus. What they have in common is that they’re at their best served ice-cold.

In brief

TypeGenever, korenwijn, beerenburg, vieux and liqueur
Alcohol20% (orange liqueur) to 40% (Aged Genever)
OriginGroningen, the Netherlands · since 1888
BaseGrain distillate with juniper berries, herbs or fruit
TasteFrom smooth and grainy to spicy and bitter
GlassGenever glass or shot glass, served ice-cold
Types

What types of Hooghoudt are there?

Bottle of Hooghoudt young genever 1 liter

Young genever

35% · 100 cl

Distilled twice and smooth, with an extract of twelve herbs, including wormwood, fruit peel and orange peel. The classic Dutch after-dinner drink.

Best for: ice-cold and straight, kopstoot
Bottle of Hooghoudt Premium Korenwijn 70 cl

Premium Korenwijn

38% · wheat, rye & corn

Korenwijn made from wheat, rye, and corn: full of grain flavor, intense yet very smooth, with juniper in the background.

Best for: neat, after a meal
View Premium Korenwijn →
Bottle of Hooghoudt Aged Genever 6 Years 70 cl

Aged Genever 6 Years

40% · aged six years in sherry casks

Malt wine aged for six years in first-fill Oloroso sherry casks, with raspberry, white grape, and cacao distillates. Rich and elegant.

Best for: neat, gifts, jenever lovers
View Aged Genever 6 Years →
Bottle of Hooghoudt Beerenburg 74 Herbs 1 liter

Beerenburg 74 Herbs

30% · 74 herbs

Slightly bitter, warm, and robustly spiced, with bay leaf, licorice, rosemary, nettle, and gentian root.

Best for: ice-cold and neat, drinks
View Beerenburg 74 Herbs →
Bottle of Hooghoudt Calamus Beerenburg 77 herbs 1 liter

Calamus Beerenburg

30% · 77 herbs

More refined than the 74-herb version, with cinnamon, nutmeg, and ginger, plus the gentle touch of calamus root.

Best for: ice-cold and neat, after a meal
View Calamus Beerenburg →
Bottle of Hooghoudt Vieux 1 liter

Vieux

35% · 100 cl

Made with two wine distillates from the Cognac region and an addition of pure eau-de-vie. Round and smooth.

Best for: neat, with cola
View Vieux →
Bottle of Hooghoudt Orange Liqueur 50 cl

Orange Liqueur

20% · 50 cl

The refreshingly sweet orange liqueur, also known as Wilhelmus. Enjoy it neat over ice or mixed with sparkling drinks.

Best for: King’s Day, mixed drinks, cocktails
View Orange Liqueur →
Not sure?

Start with the young jenever; Aged Genever is the bottle for a special occasion.

Go to serving tips →
What does Hooghoudt taste like?

From smooth grain to robust spices

Jenever

Grain & juniper

The young jenever is light and smooth, with grain, juniper, and a hint of citrus peel. The korenwijn is fuller and maltier.

Beerenburg

Spicy and slightly bitter

Bay leaf, licorice, gentian, and nettle make the Beerenburg warm and bitter-spiced without making it harsh.

Vieux & liqueur

Round and sweet

The vieux is smooth and full-bodied thanks to the French wine distillates; the orange liqueur is refreshingly sweet and fruity.

Sweet 2/5
Spicy 4/5
Fruity 2/5
Strength 3/5

Average flavor profile of Hooghoudt jenever and Beerenburg. The orange liqueur scores 4/5 for sweetness and fruitiness.

How to drink it

Three ways to drink Hooghoudt

Jenever and Beerenburg are best enjoyed ice-cold and neat, in a small glass filled to the brim. Set the tulip glass on the table and take the first sip without picking it up.

Ice-cold from the freezer

Put the bottle in the freezer for a few hours and fill a jenever glass to the brim. Lean forward and take the first sip without lifting the glass: it’s all part of the ritual.

Glass: jenever glass →

As a kopstoot

A small glass of ice-cold young jenever alongside a small glass of lager. First a sip of jenever, then a sip of beer: the Dutch combination that has stood the test of time for centuries.

To the recipe →

In an Amsterdam Sour

Shake 50 ml young genever, 25 ml lemon juice, 15 ml sugar syrup, and a dash of egg white vigorously, then strain into a coupe. The Dutch version of the Whiskey Sour.

To the recipe →
From the online store

The right glass for Hooghoudt

An Old Dutch roemer or a stemmed shot glass for genever and beerenburg, and a long drink glass or coupe for cocktails. These are the glasses we recommend ourselves.

100% breakage-free delivery
Royal Leerdam Old Dutch Roemer
For genever · the genuine little glass

Royal Leerdam Old Dutch Roemer

Set of 12 · 5 cl · the genuine little genever glass
€ 44,95View
Royal Leerdam Gilde Stemmed Shot Glass
For beerenburg · stemmed

Royal Leerdam Gilde Stemmed Shot Glass

Set of 6 · 6 cl · classic stemmed shot glass
€ 17,95View
Schott Zwiesel Bar Special Coupe
For Amsterdam Sour

Schott Zwiesel Bar Special Coupe

Set of 4 · 28 cl · wide vintage coupe for shaken cocktails
€ 39,95View
Schott Zwiesel Banquet Long Drink Glass
For Tom Collins

Schott Zwiesel Banquet Long Drink Glass

Set of 6 · 54 cl · weighted base, ideal for muddling
€ 40,50View
Frequently asked questions

Everything you wanted to know about Hooghoudt

Can’t find your question here? Check out our cocktail recipes or get in touch.

To the cocktail recipes →
What is the alcohol content of Hooghoudt?
It varies by bottle. The young genever and vieux are 35%, the Premium Korenwijn is 38%, the Aged Genever 6 Years is 40%, the beerenburg is 30%, and the orange liqueur is 20%.
What’s the difference between young and old genever?
It’s not about age, but about the amount of malt wine and how it’s made. Young genever contains less malt wine and is lighter and more neutral; old genever contains more malt wine and is fuller and maltier. Korenwijn takes it a step further, with at least 51% malt wine.
What exactly is beerenburg?
A Dutch herbal bitter made with gin, originally from Amsterdam but becoming especially popular in Friesland. It is made with dozens of herbs, including gentian root, bay leaf, and juniper. Hooghoudt makes one version with 74 herbs and another with 77.
How do you drink jenever?
Ice-cold from the freezer, in a small tulip-shaped glass filled to the brim. Tradition says you should bend forward and take the first sip without lifting the glass. When served with a beer, it's called a kopstoot.
Is Hooghoudt the same as Wilhelmus?
Wilhelmus is the name by which Hooghoudt's orange liqueur is also known, especially around King's Day. It is the same fresh, sweet 20% orange liqueur from the Groningen distillery.
Where does Hooghoudt come from?
From Groningen. The family distillery was founded there in 1888 and is still family-owned. The brand is especially popular in the northern Netherlands, but its jenever and beerenburg are available nationwide.
At our partner Gall & Gall

Buy Hooghoudt

Want the bottle delivered straight to your door? Order Hooghoudt online from Gall & Gall. Gall & Gall has 10 products, 4 of which are on sale.

Special offerHooghoudt Sweet Flag Beerenburg 77 herbs
Special offer

Hooghoudt Sweet Flag Beerenburg 77 herbs

100 cl · sold by Gall & Gall
€ 16,99€ 13,49At Gall
SaleHooghoudt Beerenburg 74 herbs
On sale now

Hooghoudt Beerenburg 74 herbs

100 cl · sold by Gall & Gall
€ 16,99€ 13,49At Gall
SaleHooghoudt Mild Bitter 53 Herbs
On sale now

Hooghoudt Mild Bitter 53 Herbs

100 cl · sold by Gall & Gall
€ 16,99€ 13,49At Gall
SaleHooghoudt Young Double Grain Jenever
On sale now

Hooghoudt Young Double Grain Jenever

150 cl · sold by Gall & Gall
€ 22,49€ 19,99At Gall

Prices as of November 3, 2026, as provided by Gall & Gall. You can see the current price and stock at Gall & Gall. Glazen.nl receives a small commission if you buy something through these links; it costs you nothing extra. No 18, no alcohol.